industry guide
Gestión de la cadena de frío
Cold chain management – or maintaining proper temperatures for cut flowers from harvest to the point they are sold – extends the life of cut flowers and reduces waste in the floral industry. Maintaining the cold chain helps ensure that flowers remain fresh and vibrant from the time they are harvested until they reach the end customer, which can help maximize profit.
By implementing proper temperature controls, sanitation procedures, and utilizing postharvest products, individuals who grow and sell cut flowers can minimize lost revenue due to shrinkage and improve overall product quality. Improving product quality can also build trust with cut flower consumers. This guide is intended to help floral industry members understand and implement effective cold chain management practices.
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