Sustainability in the floral industry can be about more than conserving resources and reducing waste (although that is certainly important!). It’s also a powerful way to build meaningful community connections and deepen customer loyalty.

Join us for a conversation on June 24 with three leaders finding creative ways to make a difference through flowers:

• Jennie Love, founder of the Philadelphia Floral Guild, owner of Love ‘n Fresh Flowers, and founder of the Regenerative Flower Farmers Network
• Kelly Shore, founder of The Floral Source and owner of Petals by the Shore
• Eileen Taylor, president of The Flower Shuttle and NC State University professor of accounting

Together, they’ll share ideas for using sustainability as a way to connect with customers and do good in the broader community, all while telling your story and building a business people genuinely want to support. This webinar is all about practical inspiration, with ideas, partnerships, and community-focused projects that can make your business stand out while doing some good along the way.

Whether you’re a florist, grower, wholesaler, or just passionate about the floral industry, you’ll leave with fresh ideas for building community through flowers, creating stronger customer connections, and giving blooms a wider meaning.

Come for ideas and leave inspired to try something new in your own floral business.

Watch the Recording