{"id":3226,"date":"2025-06-20T12:45:27","date_gmt":"2025-06-20T12:45:27","guid":{"rendered":"https:\/\/sustainabloom.org\/?post_type=industry-guide&#038;p=3226"},"modified":"2025-06-20T12:45:28","modified_gmt":"2025-06-20T12:45:28","slug":"gestion-de-la-cadena-de-frio","status":"publish","type":"industry-guide","link":"https:\/\/sustainabloom.org\/es\/industry-guide\/cold-chain-management","title":{"rendered":"Gesti\u00f3n de la cadena de fr\u00edo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cold chain management \u2013 or maintaining proper temperatures for cut flowers from harvest to the point they are sold \u2013 extends the life of cut flowers and reduces waste in the floral industry. Maintaining the cold chain helps ensure that flowers remain fresh and vibrant from the time they are harvested until they reach the end customer, which can help maximize profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By implementing proper temperature controls, sanitation procedures, and utilizing postharvest products, individuals who grow and sell cut flowers can minimize lost revenue due to shrinkage and improve overall product quality. Improving product quality can also build trust with cut flower consumers. This guide is intended to help floral industry members understand and implement effective cold chain management practices.<\/p>\n\n\n<div\n\tid=\"block_1d1f54d4c0097d194da8035641ce2851\"\n\tclass=\"nmc-block nmc-block--cta-guide alignfull  cta-guide   alignfull \">\n\t\n  <div class=\"bound boundwide\">\n    <div class=\"wrap -reverse\">\n      <div class=\"content\">\n        \t<h2 class=\"nmc-block_title\">\n\t\tCold Chain Management Guide\n\t<\/h2>\n        \n                  <a href=\"https:\/\/e1.nmcdn.io\/assets\/sustainabloom\/wp-content\/uploads\/2025\/06\/12.ConsumerGuide_ColdChain-2.pdf\" target=\"_blank\" class=\"btn -white\">View Guide \u2192<\/a>\n              <\/div>\n      <div class=\"image\">\n        <img decoding=\"async\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-at-7.38.45\u202fAM.png\" width=\"1238\" height=\"1576\" alt=\"\" loading=\"lazy\">\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n<div\n\tid=\"block_c8917a8eb4f26688a0156f5e46145b8e\"\n\tclass=\"nmc-block nmc-block--featured-resources alignfull  featured-resources   alignfull \">\n\t\n  <div class=\"bound boundwide\">\n    <div class=\"block-intro\">\n      \t      <\/div>\n\n    \n    <section class=\"listing-wrapper -columns-3 -resource-grid\">\n            <div class=\"partial-wrapper\">\n        <div class=\"partial -card -resource\">\n    <div class=\"text\">\n        <h2 class=\"heading\">\n\t\t\t\t\t\t\t<a class=\"link\" href=\"https:\/\/floralife.com\/2019\/08\/13\/maintain-cold-chain-for-floral-success\/\" target=\"_blank\">\n\t\t\t\t\t\t\tThe Cold Chain: Learn It, Love It, Live It!\n\t\t\t<\/a>        <\/h2>\n    <\/div>\n            <div class=\"image\">\n            \n<div class=\"image-auto \" style=\"aspect-ratio: 350 \/ 350;\">\n\t<picture>\n\t\t<source \n\t\t\tmedia=\"(max-width: 600px)\"\n\t\t\tsrcset=\"https:\/\/img.nmcdn.io\/e1\/w:480,h:480,v:1\/sustainabloom\/wp-content\/uploads\/2025\/06\/205.png?s=ddcaefba\"\n\t\t\ttype=\"image\/webp\">\n\t\t<source\n\t\t\tsrcset=\"https:\/\/img.nmcdn.io\/e1\/w:600,h:600,v:1\/sustainabloom\/wp-content\/uploads\/2025\/06\/205.png?s=e76e1de3\"\n\t\t\ttype=\"image\/webp\">\n\t\t<img  loading=\"lazy\"src=\"https:\/\/img.nmcdn.io\/e1\/w:600,h:600,v:1\/sustainabloom\/wp-content\/uploads\/2025\/06\/205.png?s=e76e1de3\" alt=\"\">\n\t<\/picture>\n<\/div>\n        <\/div>\n    <\/div>        <\/div>\n            <div class=\"partial-wrapper\">\n        <div class=\"partial -card -resource\">\n    <div class=\"text\">\n        <h2 class=\"heading\">\n\t\t\t\t\t\t\t<a class=\"link\" href=\"https:\/\/www.coldchaintech.com\/blog\/knowledge\/what-is-cold-chain-management\" target=\"_blank\">\n\t\t\t\t\t\t\tWhat is Cold Chain Management?\n\t\t\t<\/a>        <\/h2>\n    <\/div>\n            <div class=\"image\">\n            \n<div class=\"image-auto \" style=\"aspect-ratio: 350 \/ 350;\">\n\t<picture>\n\t\t<source \n\t\t\tmedia=\"(max-width: 600px)\"\n\t\t\tsrcset=\"https:\/\/img.nmcdn.io\/e1\/w:480,h:480,v:1\/sustainabloom\/wp-content\/uploads\/2025\/06\/206.png?s=c9679b88\"\n\t\t\ttype=\"image\/webp\">\n\t\t<source\n\t\t\tsrcset=\"https:\/\/img.nmcdn.io\/e1\/w:600,h:600,v:1\/sustainabloom\/wp-content\/uploads\/2025\/06\/206.png?s=fc1a28fa\"\n\t\t\ttype=\"image\/webp\">\n\t\t<img  loading=\"lazy\"src=\"https:\/\/img.nmcdn.io\/e1\/w:600,h:600,v:1\/sustainabloom\/wp-content\/uploads\/2025\/06\/206.png?s=fc1a28fa\" alt=\"\">\n\t<\/picture>\n<\/div>\n        <\/div>\n    <\/div>        <\/div>\n            <div class=\"partial-wrapper\">\n        <div class=\"partial -card -resource\">\n    <div class=\"text\">\n        <h2 class=\"heading\">\n\t\t\t\t\t\t\t<a class=\"link\" href=\"https:\/\/www.ascfg.org\/shop\/books\/\" target=\"_blank\">\n\t\t\t\t\t\t\tPostharvest Handling of Cut Flowers and Greens\n\t\t\t<\/a>  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class=\"link\">Cold Chain Management<\/a>\n                        <\/div>\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t<title>external<\/title>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.76239 19.2487H19.2486V12.095H22V22H0V0H9.90495V2.75138H2.76239V19.2487ZM12.1043 2.75137V0H21.9982V9.89395H19.2469V4.69935L11.9723 11.9739L10.0352 10.026L17.2989 2.75137H12.1043Z\" fill=\"#F1594A\"\/>\n<\/svg>                    <\/div>\n                                                        <div class=\"partial\">\n                        <div class=\"text\">\n                            <a href=\"https:\/\/www.mellano.com\/blog\/coldchainsummer\" target=\"_blank\" class=\"link\">Cold Chain Compliance: Feel the Heat Without Wilting<\/a>\n                        <\/div>\n                        <svg 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