{"id":368,"date":"2024-01-27T15:40:16","date_gmt":"2024-01-27T15:40:16","guid":{"rendered":"https:\/\/eric-sustainabloom.dev.nmcteam.com\/?post_type=industry-guide&p=368"},"modified":"2024-09-18T16:20:39","modified_gmt":"2024-09-18T16:20:39","slug":"preferencias-de-los-consumidores","status":"publish","type":"industry-guide","link":"https:\/\/sustainabloom.org\/es\/industry-guide\/consumer-preferences","title":{"rendered":"Demanda y preferencias de los consumidores"},"content":{"rendered":"\n

Understanding Consumer Demand: Sustainability in the Spotlight<\/strong> \u2014Aligning with the Conscious Consumer<\/strong><\/h3>\n\n\n\n

Welcome to our insightful collection of resources focused on understanding consumer demand and preferences in relation to sustainability within the floriculture industry. In today\u2019s world, consumers are increasingly aware and concerned about environmental impact and ethical practices, which directly influence their purchasing decisions. These resources provide floriculture businesses with a deep understanding of this shift in consumer mindset. We aim to illustrate how aligning with sustainable practices not only resonates with consumer values but also paves the way for a more responsible and potentially more prosperous business model.<\/p>\n\n\n\n

Consumer preferences are rapidly evolving, with a growing emphasis on sustainability, ethical sourcing, and environmental stewardship. This shift presents both a challenge and an opportunity for businesses in the floriculture sector. Our materials highlight the latest trends and data and explore various strategies that can help your business align with the values of today\u2019s eco-conscious consumer.<\/p>\n\n\n\n

Our goal is to empower floriculture professionals with the knowledge and tools necessary to navigate this changing landscape. By understanding and responding to consumer demand for sustainability, businesses can not only contribute positively to the environment but also build stronger connections with their customers. Join us in exploring the dynamic relationship between consumer preferences and sustainability practices and discover how your business can thrive by embracing these emerging trends.<\/p>\n\n\n\n\t\n

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\n\t\tConsumer Demand & Preferences Guide\n\t<\/h2>\n \n View Guide \u2192<\/a>\n <\/div>\n
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\n\t\tFeatured Resources\n\t<\/h2>\n\t <\/div>\n\n \n
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t“Do Consumers Care about Sustainability and ESG?\u201d Research Study\n\t\t\t<\/a> <\/h2>\n <\/div>\n
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tU.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry\n\t\t\t<\/a> <\/h2>\n <\/div>\n
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\n\t\tRelated Resources\n\t<\/h2>\n <\/div>\n
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\n\t\t\t\t\t\tHow Consumers Assess Product Sustainability: Survey Results<\/a>\n\t\t\t\t\t\t
By Propel Software (2024)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n
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\n\t\t\t\t\t\tNational Gardening Survey<\/a>\n\t\t\t\t\t\t
By National Gardening Association (2021)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n
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\n\t\t\t\t\t\tOpportunities and Challenges of Carbon Footprint, Climate or CO2 Labelling for Horticultural Products<\/a>\n\t\t\t\t\t\t
By Schaefer, F., & Blanke, M., Erwerbs-Obstbau, 56(2), 73\u201380. (2014)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n
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\n\t\t\t\t\t\tInvestigating consumer preference for organic, local, or sustainable plants<\/a>\n\t\t\t\t\t\t
By Yue, C., Dennism, J. H., Behe, B. K., Hall, C. R., Campbell, B. L., & Lopez, R. G. HortScience, 46(4), 610\u2013615 (2011)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n
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\n\t\t\t\t\t\tThe Appeal of Biodegradable Packaging to Floral Consumers: Part 1 \u2013 Report #701<\/a>\n\t\t\t\t\t\t
By Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota (2009)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n
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\n\t\t\t\t\t\tThe Appeal of Biodegradable Packaging to Floral Consumers: Part 2 \u2013 Report #702<\/a>\n\t\t\t\t\t\t
By Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota (2009)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n
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\n\t\t\t\t\t\tThe Appeal of Biodegradable Packaging to Floral Consumers: Part 3 \u2013 Report #703<\/a>\n\t\t\t\t\t\t
By Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue Texas A&M University, Michigan State University, Purdue University, University of Minnesota (2009)<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\texternal<\/title>\n \n<\/svg>\t\t\t\t\t <\/div>\n <\/div>\n <\/div>\n\n