{"id":1583,"date":"2019-04-04T16:42:57","date_gmt":"2019-04-04T16:42:57","guid":{"rendered":"https:\/\/sustainabloom.epicenter1.com\/?post_type=news&#038;p=1583"},"modified":"2024-04-12T18:13:14","modified_gmt":"2024-04-12T18:13:14","slug":"la-sostenibilidad-impulsa-el-futuro-del-sector-floral","status":"publish","type":"news","link":"https:\/\/sustainabloom.org\/es\/news\/sustainability-driving-the-future-of-the-floral-industry","title":{"rendered":"Sostenibilidad: impulsando el futuro del sector floral"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El t\u00e9rmino \u201csostenibilidad\u201d se utiliza en sentido amplio para describir las acciones destinadas a preservar los recursos: sociales, humanos, econ\u00f3micos y medioambientales. Al actuar de forma \u201csostenible\u201d, podemos satisfacer nuestras propias necesidades sin comprometer la capacidad de las generaciones futuras para satisfacer las suyas. En concreto, en el sector floral, la atenci\u00f3n se ha centrado en\u00a0<em>medioambiental\u00a0<\/em>Sostenibilidad: iniciativas y acciones destinadas a conservar los recursos naturales mediante un uso responsable de los materiales. A continuaci\u00f3n te presentamos algunas de las medidas que puedes poner en pr\u00e1ctica ahora mismo para que tu negocio sea m\u00e1s sostenible y contribuir al futuro del sector floral. <strong><a href=\"https:\/\/endowment.org\/floral-business-sustainability\/2-9\/\"><\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reciclar y reutilizar<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/sustainabloom.epicenter1.com\/wp-content\/uploads\/2024\/04\/image-2.png\" alt=\"\" class=\"wp-image-1584\" style=\"width:336px;height:auto\" srcset=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/04\/image-2.png 500w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/04\/image-2-300x300.png 300w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/04\/image-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La eliminaci\u00f3n adecuada de los materiales de embalaje (cart\u00f3n, papel y pl\u00e1stico) es uno de los elementos fundamentales de la sostenibilidad medioambiental. Las flores llegan a las florister\u00edas mayoristas y minoristas en cajas de cart\u00f3n con flores o ramos envueltos en <a href=\"https:\/\/sustainabloom.epicenter1.com\/resource\/plastics-guide\">papel, pl\u00e1stico y macetas de pl\u00e1stico.<\/a> Reciclar estos materiales te permitir\u00e1 salvar \u00e1rboles y ahorrar dinero si tu empresa paga por el transporte de los residuos a un vertedero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eliminaci\u00f3n de restos vegetales y florales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El procesamiento de las flores cortadas conlleva la eliminaci\u00f3n de numerosos tallos y hojas cortados de los tallos florales. Todos los restos vegetales y florales deben ser <a href=\"https:\/\/sustainabloom.epicenter1.com\/resource\/composting-guide\">compostado<\/a> o se env\u00eda a un centro de reciclaje de recursos naturales. La tierra que queda en los terrenos no vendidos<strong>\u00a0c<\/strong>Los contenedores pueden compostarse y ser reutilizados por paisajistas o cultivadores.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las florister\u00edas, tanto minoristas como mayoristas, pueden reducir los residuos de flores y plantas aplicando las mejores pr\u00e1cticas de cuidado y manipulaci\u00f3n. Tu negocio puede reducir los residuos siguiendo las directrices de cuidado y manipulaci\u00f3n elaboradas por los investigadores de la American Floral Endowment (AFE). Utiliza soluciones de hidrataci\u00f3n y nutrientes para flores, mant\u00e9n una temperatura adecuada en la c\u00e1mara frigor\u00edfica, mant\u00e9n limpio el equipo y utiliza tratamientos para prevenir los da\u00f1os causados por el etileno, conseguir que las flores duren m\u00e1s tiempo y reducir las p\u00e9rdidas: \u00a1una combinaci\u00f3n en la que todos salen ganando!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reducci\u00f3n y reciclaje del agua<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El agua se est\u00e1 convirtiendo en un bien escaso en muchas zonas de EE. UU. y del mundo. Las explotaciones flor\u00edcolas de Estados Unidos, Colombia y Europa recogen el agua de lluvia y la reutilizan para el riego. Algunas explotaciones flor\u00edcolas tambi\u00e9n recogen el exceso de agua de riego para tratarla y reutilizarla. La AFE ha apoyado la investigaci\u00f3n destinada a reducir el consumo de agua durante la producci\u00f3n mediante el desarrollo de programas de riego eficientes y el uso de monitores de humedad del suelo. Lee el informe de la AFE\u00a0<a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/531report.pdf\"><strong>Informe especial #531<\/strong><\/a>\u00a0y\u00a0<a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/533report.pdf\"><strong>Informe especial #533<\/strong><\/a>\u00a0Para m\u00e1s informaci\u00f3n.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f3mo reducir tu huella de carbono<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/4-1.png\" alt=\"\" class=\"wp-image-14984\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><br>La huella de carbono es un indicador esencial de la sostenibilidad medioambiental de un proceso, como el cultivo, el transporte y la venta de flores. Se calcula como la cantidad total de di\u00f3xido de carbono y metano generada por nuestras acciones. \u00bfCu\u00e1l es el problema con el carbono? El di\u00f3xido de carbono es uno de los principales factores que contribuyen al calentamiento global y al cambio clim\u00e1tico, ya que retiene el calor de la Tierra cerca de la superficie. El di\u00f3xido de carbono se produce al quemar carb\u00f3n, gas natural y petr\u00f3leo. Dado que cada etapa de la producci\u00f3n y venta de flores genera carbono, existen oportunidades para reducir las emisiones de carbono a lo largo de toda la cadena de suministro.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AFE ha&nbsp;<a href=\"https:\/\/endowment.org\/wp-content\/uploads\/imported-files\/532report.pdf\"><strong>investigaci\u00f3n subvencionada<\/strong><\/a>&nbsp;para demostrar c\u00f3mo se puede controlar la altura de las plantas modificando las temperaturas diurnas y nocturnas, lo que reduce la energ\u00eda necesaria para la producci\u00f3n. Se puede consultar un estudio adicional&nbsp;<a href=\"https:\/\/endowment.org\/afe-research-reports-production-technology\/afe-economic-and-postharvest-quality-analysis-of-floriculture-crops-produced-at-reduced-substrate-moisture-content-final-special-report-536\/\"><strong>aqu\u00ed<\/strong><\/a><strong>.<\/strong>&nbsp;El transporte mar\u00edtimo de flores procedentes de zonas de producci\u00f3n internacionales es aproximadamente un 60% m\u00e1s eficiente que el transporte a\u00e9reo, por lo que los investigadores est\u00e1n estudiando formas de ayudar a las plantas y las flores a sobrevivir a los tiempos de transporte m\u00e1s largos. A nivel local, las empresas pueden contribuir a reducir las emisiones de carbono utilizando coches y camiones de bajo consumo o veh\u00edculos el\u00e9ctricos para las entregas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Es hora de actuar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todas las empresas pueden tomar medidas para que su funcionamiento sea m\u00e1s sostenible desde el punto de vista medioambiental. Los propietarios y directivos deber\u00edan analizar detenidamente las pr\u00e1cticas que contribuyen a la sostenibilidad: el reciclaje, la reutilizaci\u00f3n, las pr\u00e1cticas adecuadas de cuidado y manipulaci\u00f3n, la reducci\u00f3n de residuos org\u00e1nicos e inorg\u00e1nicos y el consumo energ\u00e9tico en general. Las investigaciones han demostrado que los consumidores prefieren comprar productos que se hayan fabricado de forma responsable. Por eso, aseg\u00farate de informar a tus clientes cuando des un paso hacia una mayor sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Por Terril A. Nell, exdirector de investigaci\u00f3n de la AFE<\/em><\/p>","protected":false},"template":"","news-categories":[],"class_list":["post-1583","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability \u2013 Driving the Future of the Floral Industry - Sustainabloom<\/title>\n<meta name=\"description\" content=\"Learn about some of the measures you can implement now to make your business more sustainable and support the future of the floral industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainabloom.org\/es\/noticias\/la-sostenibilidad-impulsa-el-futuro-del-sector-floral\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability \u2013 Driving the Future of the Floral Industry - 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