{"id":2171,"date":"2024-06-04T15:24:17","date_gmt":"2024-06-04T15:24:17","guid":{"rendered":"https:\/\/sustainabloom.org\/?post_type=news&#038;p=2171"},"modified":"2024-06-04T15:24:19","modified_gmt":"2024-06-04T15:24:19","slug":"petalos-con-un-proposito","status":"publish","type":"news","link":"https:\/\/sustainabloom.org\/es\/news\/petals-with-purpose","title":{"rendered":"Previsi\u00f3n de tendencias florales: P\u00e9talos con un prop\u00f3sito"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ifd-inc.org\" target=\"_blank\" rel=\"noreferrer noopener\">International Floral Distributors, Inc.<\/a> (IFD) es un consorcio formado por 12 distribuidores florales con 47 establecimientos repartidos por todo Estados Unidos que suministran flores frescas de calidad y material de florister\u00eda a los principales decoradores, dise\u00f1adores y minoristas del sector.\u00a0<a href=\"https:\/\/www.ifd-inc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribuidores Internacionales de Flores<\/a>\u00a0Publica anualmente el \u00abFlower Trends Forecast\u00bb desde 2009, como parte de su compromiso de mantener informados a los dise\u00f1adores florales actuales sobre las \u00faltimas tendencias en flores para bodas y eventos. El \u00abFlower Trends Forecast\u00bb es un servicio de International Floral Distributors, y se dedica a estudiar los numerosos factores que influyen en las compras de flores de los consumidores. La tendencia de este a\u00f1o es <strong>P\u00e9talos con un prop\u00f3sito. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"page#0\">\u00bfQu\u00e9 es \u00abPetals with Purpose\u00bb?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.flowertrendsforecast.com\/current-trends\/petals-with-purpose\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp\" alt=\"\" class=\"wp-image-2172\" style=\"width:178px;height:auto\" srcset=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp 500w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd-300x300.webp 300w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd-150x150.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Esta tendencia pone de relieve la importancia de la responsabilidad social en el sector floral y muestra c\u00f3mo las empresas de este sector pueden tener un impacto positivo en sus comunidades.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde pr\u00e1cticas laborales \u00e9ticas hasta iniciativas de marketing solidario, descubre c\u00f3mo \u201cPetals with Purpose\u201d est\u00e1 inspirando al sector floral a adaptarse a las preferencias de los consumidores por marcas que marcan la diferencia. Acomp\u00e1\u00f1anos a explorar c\u00f3mo cada flor puede sembrar las semillas de un impacto positivo y un cambio social.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"534\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-30-at-7.43.32\u202fAM.png\" alt=\"\" class=\"wp-image-2174\" style=\"width:184px;height:auto\" srcset=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-30-at-7.43.32\u202fAM.png 560w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-30-at-7.43.32\u202fAM-300x286.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>El 70% de las personas cree que las marcas tienen la responsabilidad de influir positivamente en el mundo.\u00a0<br>\u2013\u00a0<em>Tendencias generales en hogar e interiores para 2023 (de WGSN)<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los consumidores esperan que las empresas y los l\u00edderes empresariales aborden y resuelvan los retos macrosocioambientales; el 68% de los encuestados afirma que los directores generales deber\u00edan intervenir cuando el Gobierno no resuelva los problemas sociales.\u00a0<br>\u2013<em>Estrategias de sostenibilidad para 2023 (de WGSN)<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seg\u00fan una encuesta realizada a 27 000 personas de 27 mercados internacionales, una de cada tres espera que las empresas participen activamente en la b\u00fasqueda de soluciones a los problemas sociales y medioambientales a escala mundial.\u00a0<br><em>\u2013 Encuesta de BBMG x GlobeScan<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las marcas con un prop\u00f3sito elevado duplicar\u00e1n su valor de mercado m\u00e1s de cuatro veces m\u00e1s r\u00e1pido que las marcas con un prop\u00f3sito limitado.\u00a0<br>\u2013<em>Estudio corporativo de la revista IR Magazine 2020<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 71% de los consumidores de la Generaci\u00f3n Z afirm\u00f3 que su impresi\u00f3n sobre una marca se ve influida positivamente por la asociaci\u00f3n de esta con una causa social.\u00a0<br><em>-Haz algo estrat\u00e9gico<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La mayor\u00eda de los consumidores de todo el mundo (68%) espera que las empresas intervengan para abordar los problemas sociales en los que las instituciones gubernamentales tienen dificultades, desde la desigualdad econ\u00f3mica hasta los derechos de g\u00e9nero en el \u00e1mbito laboral.\u00a0<br><em>\u2013 Estrategias de sostenibilidad 2023 (de WGSN)<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Microtendencia 1: FloraCommunity<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"682\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/MicroTrend_FloraComm-Unity-cb05f8d9.webp\" alt=\"\" class=\"wp-image-2178\" style=\"width:243px;height:auto\" srcset=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/MicroTrend_FloraComm-Unity-cb05f8d9.webp 500w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/MicroTrend_FloraComm-Unity-cb05f8d9-220x300.webp 220w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">FloraComm-Unity tiene como objetivo fortalecer las comunidades a trav\u00e9s de la colaboraci\u00f3n y el apoyo local. Se anima a los floristas a asociarse con productores locales, artesanos y organizaciones comunitarias para impulsar el desarrollo econ\u00f3mico local y fomentar la unidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formas de participar: <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colabora con los productores locales<\/strong><\/li>\n\n\n\n<li><strong>Organizar talleres comunitarios<\/strong><\/li>\n\n\n\n<li><strong>Contratar a artesanos locales<\/strong><\/li>\n\n\n\n<li><strong>Crear un programa de apoyo a la comunidad<\/strong><\/li>\n\n\n\n<li><strong>Patrocinar eventos locales<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Microtendencia 2: El auge de la beneficencia<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"682\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/MicroTrend_CharityBlooms-6da22a6c.webp\" alt=\"\" class=\"wp-image-2177\" style=\"width:245px;height:auto\" srcset=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/MicroTrend_CharityBlooms-6da22a6c.webp 500w, https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/MicroTrend_CharityBlooms-6da22a6c-220x300.webp 220w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Charity Blooms anima a los floristas a incorporar el marketing solidario en su estrategia empresarial mediante la creaci\u00f3n de ramos especiales que apoyen causas significativas. Desde la sensibilizaci\u00f3n sobre el c\u00e1ncer de mama hasta el apoyo a los veteranos, estas colaboraciones tienen un doble objetivo: aumentar la rentabilidad y contribuir al cambio social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formas de participar: <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colabora con organizaciones ben\u00e9ficas locales<\/strong><\/li>\n\n\n\n<li><strong>Destacar historias de impacto<\/strong><\/li>\n\n\n\n<li><strong>Jornadas ben\u00e9ficas de lanzamiento<\/strong><\/li>\n\n\n\n<li><strong>Crea ramos tem\u00e1ticos<\/strong><\/li>\n<\/ul>\n\n\n\n\n<p class=\"nmc-block--buttons aligncenter  buttons   aligncenter\" id=\"block_fafde583b1e130c8d987775715553d13\">\n\t\t\t<a href=\"https:\/\/www.flowertrendsforecast.com\/current-trends\/petals-with-purpose\" class=\"btn\" target=\"_blank\">M\u00e1s informaci\u00f3n sobre \u00abPetals with Purpose\u00bb<\/a>\t<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading alignwide has-text-align-center\">Patrocinado por: <\/h3>\n\n\n<div\n\tid=\"block_d3954c0a250ce5540ac2516398c285df\"\n\tclass=\"nmc-block nmc-block--sponsors aligntrue  sponsors   align\">\n\t\n  <div class=\"bound boundcontent\">\n    \n    <div class=\"grid col--Large\">\n              <div class=\"sponsor\">\n          <a href=\"https:\/\/www.freshproduce.com\" target=\"_blank\" aria-label=\"\">            <img decoding=\"async\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/IFPA-Logo-RGB-eb2febb3.webp\" width=\"502\" height=\"300\" alt=\"\" loading=\"lazy\">\n          <\/a>        <\/div>\n              <div class=\"sponsor\">\n          <a href=\"https:\/\/floralife.com\" target=\"_blank\" aria-label=\"\">            <img decoding=\"async\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/04\/image.png\" width=\"1280\" height=\"745\" alt=\"\" loading=\"lazy\">\n          <\/a>        <\/div>\n              <div class=\"sponsor\">\n          <a href=\"https:\/\/sustainabloom.org\/es\/\" target=\"_blank\" aria-label=\"\">            <img decoding=\"async\" src=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/03\/logo-color-TM.png\" width=\"5207\" height=\"2683\" alt=\"\" loading=\"lazy\">\n          <\/a>        <\/div>\n          <\/div>\n  <\/div>\n\n<\/div>","protected":false},"template":"","news-categories":[],"class_list":["post-2171","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flower Trends Forecast: Petals with Purpose - Sustainabloom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainabloom.org\/es\/noticias\/petalos-con-un-proposito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flower Trends Forecast: Petals with Purpose - Sustainabloom\" \/>\n<meta property=\"og:description\" content=\"International Floral Distributors, Inc (IFD) is a consortium of 12 floral distributors with 47 locations across the United States providing quality fresh flowers and florist supplies to leading floral decorators, designers, and retailers.\u00a0International Floral Distributors\u00a0has published Flower Trends Forecast annually since 2009 as part of their commitment to keeping today\u2019s flower designers informed as to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainabloom.org\/es\/noticias\/petalos-con-un-proposito\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainabloom\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T15:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/\",\"url\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/\",\"name\":\"Flower Trends Forecast: Petals with Purpose - Sustainabloom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sustainabloom.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/PetalsWithPurpose_FTF-ef5ba5fd.webp\",\"datePublished\":\"2024-06-04T15:24:17+00:00\",\"dateModified\":\"2024-06-04T15:24:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sustainabloom.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/PetalsWithPurpose_FTF-ef5ba5fd.webp\",\"contentUrl\":\"https:\\\/\\\/sustainabloom.org\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/PetalsWithPurpose_FTF-ef5ba5fd.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/news\\\/petals-with-purpose\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sustainabloom.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flower Trends Forecast: Petals with Purpose\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sustainabloom.org\\\/#website\",\"url\":\"https:\\\/\\\/sustainabloom.org\\\/\",\"name\":\"Sustainabloom\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sustainabloom.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flower Trends Forecast: Petals with Purpose - Sustainabloom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sustainabloom.org\/es\/noticias\/petalos-con-un-proposito\/","og_locale":"es_ES","og_type":"article","og_title":"Flower Trends Forecast: Petals with Purpose - Sustainabloom","og_description":"International Floral Distributors, Inc (IFD) is a consortium of 12 floral distributors with 47 locations across the United States providing quality fresh flowers and florist supplies to leading floral decorators, designers, and retailers.\u00a0International Floral Distributors\u00a0has published Flower Trends Forecast annually since 2009 as part of their commitment to keeping today\u2019s flower designers informed as to [&hellip;]","og_url":"https:\/\/sustainabloom.org\/es\/noticias\/petalos-con-un-proposito\/","og_site_name":"Sustainabloom","article_modified_time":"2024-06-04T15:24:19+00:00","og_image":[{"url":"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/","url":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/","name":"Flower Trends Forecast: Petals with Purpose - Sustainabloom","isPartOf":{"@id":"https:\/\/sustainabloom.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/#primaryimage"},"image":{"@id":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/#primaryimage"},"thumbnailUrl":"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp","datePublished":"2024-06-04T15:24:17+00:00","dateModified":"2024-06-04T15:24:19+00:00","breadcrumb":{"@id":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sustainabloom.org\/news\/petals-with-purpose\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/#primaryimage","url":"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp","contentUrl":"https:\/\/sustainabloom.org\/wp-content\/uploads\/2024\/05\/PetalsWithPurpose_FTF-ef5ba5fd.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/sustainabloom.org\/news\/petals-with-purpose\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sustainabloom.org\/"},{"@type":"ListItem","position":2,"name":"Flower Trends Forecast: Petals with Purpose"}]},{"@type":"WebSite","@id":"https:\/\/sustainabloom.org\/#website","url":"https:\/\/sustainabloom.org\/","name":"Sustainabloom","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sustainabloom.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"}]}},"_links":{"self":[{"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/news\/2171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":8,"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/news\/2171\/revisions"}],"predecessor-version":[{"id":2186,"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/news\/2171\/revisions\/2186"}],"wp:attachment":[{"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/media?parent=2171"}],"wp:term":[{"taxonomy":"news-categories","embeddable":true,"href":"https:\/\/sustainabloom.org\/es\/wp-json\/wp\/v2\/news-categories?post=2171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}