{"id":3474,"date":"2025-11-13T15:40:40","date_gmt":"2025-11-13T15:40:40","guid":{"rendered":"https:\/\/sustainabloom.org\/?post_type=news&p=3474"},"modified":"2025-11-13T15:40:40","modified_gmt":"2025-11-13T15:40:40","slug":"nueva-plantilla-de-planificacion-de-la-sostenibilidad-para-floristerias-minoristas","status":"publish","type":"news","link":"https:\/\/sustainabloom.org\/es\/news\/new-sustainability-planning-template-for-retail-florists","title":{"rendered":"\u00a1NUEVO! Plantilla de planificaci\u00f3n de la sostenibilidad para florister\u00edas minoristas"},"content":{"rendered":"

Sustainabloom<\/strong><\/a> ha publicado un nuevo recurso gratuito para ayudar a los minoristas del sector floral a adoptar medidas pr\u00e1cticas y cuantificables en pro de la sostenibilidad. El Plantilla de planificaci\u00f3n de la sostenibilidad para florister\u00edas minoristas<\/a><\/strong> est\u00e1 dise\u00f1ado para facilitar la planificaci\u00f3n de la sostenibilidad a empresas de todos los tama\u00f1os: ayuda a los usuarios a evaluar su situaci\u00f3n actual, identificar oportunidades de mejora y elaborar un plan con seguimiento para avanzar.<\/p>\n\n\n\n

Desarrollada en colaboraci\u00f3n con empresas l\u00edderes del sector floral y expertos del sector, la plantilla refleja tanto los conocimientos cient\u00edficos como las aplicaciones pr\u00e1cticas. Se ha creado para adaptarse a la situaci\u00f3n actual de cada florista, reconociendo que el camino hacia la sostenibilidad es ligeramente diferente para cada negocio.<\/p>\n\n\n\n

Basado en un encuesta a nivel del sector<\/a><\/strong> En un informe publicado a principios de este a\u00f1o por el equipo de Sustainabloom, se identific\u00f3 la planificaci\u00f3n de la sostenibilidad como una pr\u00e1ctica emergente en las empresas de floricultura.\u00a0<\/p>\n\n\n\n

\u201cMuchas empresas quieren ser m\u00e1s sostenibles, pero no saben por d\u00f3nde empezar\u201d,\u201d<\/strong> dijo Kevin McCarthy, presidente y director ejecutivo de Family Flowers. \u201cEsta nueva plantilla cambia esa situaci\u00f3n. Ofrece a los floristas una gu\u00eda clara y pr\u00e1ctica, lo suficientemente flexible como para adaptarse a sus necesidades y lo suficientemente eficaz como para inspirar un cambio significativo\u201d.\u201d<\/strong><\/p>\n\n\n\n

La plantilla de planificaci\u00f3n de la sostenibilidad anima a los usuarios a evaluar sus pr\u00e1cticas actuales mediante un sencillo marco de cinco partes conocido como FLOWS, que abarca las flores, la ubicaci\u00f3n, las operaciones, los residuos y la cadena de suministro. Orienta a los usuarios a establecer objetivos realistas, realizar un seguimiento de los avances y celebrar los logros a lo largo del tiempo.<\/p>\n\n\n\n\n

\n\t\t\tDescarga la plantilla aqu\u00ed<\/a>\t<\/p>\n\n\n

M\u00e1s que una simple lista de comprobaci\u00f3n, la plantilla es una invitaci\u00f3n a convertir las buenas intenciones en resultados cuantificables. Los floristas pueden documentar sus compromisos en materia de sostenibilidad, identificar \u00e1reas de mejora y seguir un calendario sugerido de seis meses que favorece la mejora continua, desde la planificaci\u00f3n y la puesta en pr\u00e1ctica hasta la reflexi\u00f3n y el ajuste.<\/p>\n\n\n

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\u201cLa plantilla se ha elaborado con aportaciones de toda la comunidad floral. Hemos escuchado a los floristas, hemos recabado opiniones de expertos y hemos puesto a prueba las ideas en una florister\u00eda real\u201d,\u201d<\/strong> afirm\u00f3 Amanda Solliday, investigadora principal del proyecto de la Universidad Estatal de Carolina del Norte. \u201cEl resultado es una herramienta din\u00e1mica: una herramienta que evoluciona al ritmo del sector y ayuda a cada empresa a avanzar a su propio ritmo\u201d.\u201d<\/strong><\/p>\n\n\n\n

Este nuevo recurso forma parte del creciente conjunto de herramientas educativas gratuitas de Sustainabloom, que hacen que la sostenibilidad sea accesible y gratificante para todos los segmentos del sector de la floricultura. Ya se est\u00e1n desarrollando nuevas versiones de la plantilla de planificaci\u00f3n de la sostenibilidad, que se adaptar\u00e1n a otros segmentos del sector.<\/p>\n\n\n\n

La plantilla de planificaci\u00f3n de la sostenibilidad para floristas ya est\u00e1 disponible para su descarga gratuita en la p\u00e1gina web de Sustainabloom, aqu\u00ed: https:\/\/sustainabloom.org\/sustainability-planning-template<\/a>.<\/strong><\/p>\n\n\n\n

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