{"id":3602,"date":"2026-01-28T14:44:20","date_gmt":"2026-01-28T14:44:20","guid":{"rendered":"https:\/\/sustainabloom.org\/?post_type=news&p=3602"},"modified":"2026-01-28T17:12:43","modified_gmt":"2026-01-28T17:12:43","slug":"un-mensaje-de-bienvenida-del-nuevo-director-general-de-sustainabloom","status":"publish","type":"news","link":"https:\/\/sustainabloom.org\/es\/news\/a-welcome-message-from-the-new-sustainabloom-senior-manager","title":{"rendered":"Mensaje de bienvenida del nuevo director de Sustainabloom"},"content":{"rendered":"

Hola, estoy encantada de incorporarme al equipo de American Floral Endowment como directora s\u00e9nior del programa Sustainabloom. <\/p>\n\n\n

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Las empresas del sector floral tienen una gran oportunidad para responder al creciente inter\u00e9s de los consumidores por la sostenibilidad, ya que muchos clientes querer apoyar y pagar m\u00e1s por flores m\u00e1s sostenibles<\/strong><\/a>. Las pr\u00e1cticas sostenibles tambi\u00e9n pueden dar lugar a una mayor eficiencia operativa, a un ahorro de costes y a nuevas fuentes de ingresos, tal y como ha demostrado Eficiencia en el consumo de combustible en Armellini<\/a>, cr\u00e9ditos de carbono en Continental Floral Greens<\/a><\/strong>, y Alternativas al pl\u00e1stico en Mayesh<\/a>. <\/strong><\/p>\n\n\n\n

Este a\u00f1o, nuestro objetivo es apoyarte como socio en la implementaci\u00f3n de la sostenibilidad. Para ello, vamos a desarrollar una intensa labor de divulgaci\u00f3n y formaci\u00f3n, que incluir\u00e1 una serie peri\u00f3dica de seminarios web sobre temas como la presencia de la sostenibilidad en las operaciones diarias, formas creativas de crear una comunidad en torno a la sostenibilidad y c\u00f3mo comunicar de forma eficaz tu estrategia de sostenibilidad a los clientes. <\/p>\n\n\n\n

Adem\u00e1s, tendr\u00e9 la oportunidad de conocer a muchos de vosotros en persona en los pr\u00f3ximos eventos del sector que se celebrar\u00e1n en 2026. Buscadme en SAF Next Gen LIVE, la Conferencia sobre Distribuci\u00f3n Floral (WFFSA), la Conferencia Floral de la IFPA, el Simposio de la AIFD y Cultivate. \u00a1Saludadme si tambi\u00e9n vais a estar por all\u00ed!<\/p>\n\n\n\n

Este a\u00f1o tambi\u00e9n os ofreceremos nuevos recursos. Desde un una encuesta reciente realizada en todo el sector<\/strong><\/a> Gracias a los estudios realizados a trav\u00e9s del programa Sustainabloom, sabemos que la planificaci\u00f3n formal en materia de sostenibilidad es una pr\u00e1ctica en auge en todos los segmentos de la floricultura. En respuesta a esta necesidad, hemos creado una herramienta gratuita Plantilla de planificaci\u00f3n de la sostenibilidad para florister\u00edas minoristas<\/strong><\/a>, y pr\u00f3ximamente estar\u00e1n disponibles versiones para mayoristas y productores. Te animamos a que explores la plantilla y esperamos que te resulte \u00fatil a la hora de definir tus objetivos de sostenibilidad.<\/p>\n\n\n\n

Si tienes alguna pregunta sobre el programa o, en general, sobre la sostenibilidad de la floricultura, no dudes en ponerte en contacto con nosotros (asolliday@sustainabloom.org). Y si quieres saber m\u00e1s sobre m\u00ed y mi trayectoria, consulta <\/strong>este anuncio<\/strong><\/a>.\u00a0<\/p>\n\n\n\n

\u00a1Estoy deseando colaborar con vuestras iniciativas de sostenibilidad este a\u00f1o! <\/p>\n\n\n\n

Amanda Solliday
asolliday@sustainabloom.org<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n\n\n

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