{"id":3930,"date":"2026-06-26T14:17:02","date_gmt":"2026-06-26T14:17:02","guid":{"rendered":"https:\/\/sustainabloom.org\/?post_type=news&p=3930"},"modified":"2026-06-26T14:21:17","modified_gmt":"2026-06-26T14:21:17","slug":"reducir-los-residuos-ramo-a-ramo","status":"publish","type":"news","link":"https:\/\/sustainabloom.org\/es\/news\/cutting-waste-one-bouquet-at-a-time","title":{"rendered":"Reducir los residuos, ramo a ramo"},"content":{"rendered":"

C\u00f3mo las tiendas de alimentaci\u00f3n GIANT redujeron los residuos pl\u00e1sticos generados por las flores<\/strong><\/h3>\n\n\n\n

Al replantearse el dise\u00f1o de sus fundas de pl\u00e1stico para flores, La empresa GIANT<\/a>, conocida en la zona como GIANT y MARTIN\u2019S, logr\u00f3 reducir seis toneladas de pl\u00e1stico al a\u00f1o. Es un cambio aparentemente peque\u00f1o con resultados extraordinarios.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Las nuevas fundas son m\u00e1s finas y m\u00e1s cortas que la funda floral est\u00e1ndar. Antes del cambio, las pruebas realizadas tanto con el producto como con los consumidores revelaron que no hab\u00eda cambios en la calidad ni en el aspecto en comparaci\u00f3n con las fundas tradicionales. Y cuando se indic\u00f3 el cambio en las fundas florales de las tiendas para destacar la reducci\u00f3n en el uso de pl\u00e1stico, los clientes se dieron cuenta.<\/p>\n\n\n\n

\u201cLos clientes lo comentan y dicen que es estupendo que hagamos esto. No hemos recibido ninguna queja\u201d, afirma Kevin Prill, responsable de la categor\u00eda de flores de The GIANT Company. Prill gestiona las compras de flores para unas 200 tiendas repartidas por Pensilvania, Maryland, Virginia y Virginia Occidental, donde la empresa est\u00e1 experimentando un fuerte crecimiento en las ventas de ramos de flores.<\/p>\n\n\n\n

\u201cComo empresa, siempre buscamos ser lo m\u00e1s sostenibles posible. Y en lo que respecta a las flores, quer\u00edamos empezar por la medida que tuviera un impacto m\u00e1s r\u00e1pido y mayor y que pudi\u00e9ramos poner en pr\u00e1ctica de inmediato\u201d, afirma Prill.<\/p>\n\n\n\n

Dar el paso<\/strong><\/h3>\n\n\n\n

El equipo de flores examin\u00f3 conjuntamente fundas con diferentes grosores, longitudes y mezclas de pl\u00e1stico para reducir la cantidad total de pl\u00e1stico utilizada en el envasado de las flores. Cada una presentaba ventajas distintas. Sin embargo, desde el punto de vista del fabricante, cualquier cambio respecto a la funda est\u00e1ndar fabricada \u2014como la reducci\u00f3n de la cantidad de pl\u00e1stico\u2014 supondr\u00eda la creaci\u00f3n de un producto a medida. En el caso de las nuevas fundas de GIANT, la diferencia de coste fue m\u00ednima: alrededor de medio c\u00e9ntimo por funda.<\/p>\n\n\n\n

Teniendo en cuenta los resultados positivos obtenidos en GIANT con la reducci\u00f3n de los envases, Prill ve una oportunidad para que todo el sector floral avance en la misma direcci\u00f3n y afirma: \u201cEste es el camino a seguir\u201d.\u201d<\/p>\n\n\n\n

Los pr\u00f3ximos pasos de GIANT incluyen planes para ampliar las nuevas iniciativas de embalaje m\u00e1s all\u00e1 de las l\u00edneas principales de ramos de flores, para incluir el programa \u00abDIY\u00bb (ramos para el consumidor) y las rosas. Tambi\u00e9n est\u00e1n trabajando en fundas para macetas.<\/p>\n\n\n\n

\u00bfQu\u00e9 consejo dar\u00eda Prill a quienes quieran llevar una vida m\u00e1s sostenible?<\/p>\n\n\n\n

\u201cSigue plante\u00e1ndote retos, tanto con los objetos cotidianos como con tus programas\u201d, afirma Prill. \u201cAunque lleves a\u00f1os utilizando ese mismo objeto o envase, quiz\u00e1 sea el momento de analizarlo y ver si existen opciones m\u00e1s sostenibles y mejores\u201d.\u201d<\/p>\n\n\n\n

Descubre m\u00e1s ideas para reducir los residuos de pl\u00e1stico en nuestro Gu\u00edas de Sustainabloom Plastics<\/a>. <\/strong><\/p>","protected":false},"template":"","news-categories":[43,19],"class_list":["post-3930","news","type-news","status-publish","hentry","news-categories-industry-spotlight","news-categories-plastics"],"acf":[],"yoast_head":"\nCutting Waste One Bouquet at a Time - Sustainabloom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainabloom.org\/es\/noticias\/reducir-los-residuos-ramo-a-ramo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cutting Waste One Bouquet at a Time - Sustainabloom\" \/>\n<meta property=\"og:description\" content=\"How GIANT Grocery Stores Trimmed Plastic Floral Waste By rethinking their floral plastic sleeves, The GIANT Company, known locally as GIANT and MARTIN\u2019S, was able to reduce six tons of plastic annually. 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