industry guide

Consumer Demand & Preferences

Understanding Consumer Demand: Sustainability in the Spotlight —Aligning with the Conscious Consumer

Welcome to our insightful collection of resources focused on understanding consumer demand and preferences in relation to sustainability within the floriculture industry. In today’s world, consumers are increasingly aware and concerned about environmental impact and ethical practices, which directly influence their purchasing decisions. These resources provide floriculture businesses with a deep understanding of this shift in consumer mindset. We aim to illustrate how aligning with sustainable practices not only resonates with consumer values but also paves the way for a more responsible and potentially more prosperous business model.

Consumer preferences are rapidly evolving, with a growing emphasis on sustainability, ethical sourcing, and environmental stewardship. This shift presents both a challenge and an opportunity for businesses in the floriculture sector. Our materials highlight the latest trends and data and explore various strategies that can help your business align with the values of today’s eco-conscious consumer.

Our goal is to empower floriculture professionals with the knowledge and tools necessary to navigate this changing landscape. By understanding and responding to consumer demand for sustainability, businesses can not only contribute positively to the environment but also build stronger connections with their customers. Join us in exploring the dynamic relationship between consumer preferences and sustainability practices and discover how your business can thrive by embracing these emerging trends.

Consumer Demand & Preferences Guide

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Featured Resources

“Do Consumers Care about Sustainability and ESG?” Research Study

U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry

Related Resources

How Consumers Assess Product Sustainability: Survey Results

By Propel Software (2024)

National Gardening Survey

By National Gardening Association (2021)

Opportunities and Challenges of Carbon Footprint, Climate or CO2 Labelling for Horticultural Products

By Schaefer, F., & Blanke, M., Erwerbs-Obstbau, 56(2), 73–80. (2014)

Investigating consumer preference for organic, local, or sustainable plants

By Yue, C., Dennism, J. H., Behe, B. K., Hall, C. R., Campbell, B. L., & Lopez, R. G. HortScience, 46(4), 610–615 (2011)

The Appeal of Biodegradable Packaging to Floral Consumers: Part 1 – Report #701

By Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota (2009)

The Appeal of Biodegradable Packaging to Floral Consumers: Part 2 – Report #702

By Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota (2009)

The Appeal of Biodegradable Packaging to Floral Consumers: Part 3 – Report #703

By Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue Texas A&M University, Michigan State University, Purdue University, University of Minnesota (2009)