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About Sustainabloom


Welcome to Sustainabloom!

Our mission at Sustainabloom is to lead the floriculture industry towards more sustainable practices at every level while making this journey understandable and accessible for everyone. As your resourceful guide and advocate, we are here to empower you with easy-to-understand resources, practical guides, insightful industry knowledge, and news on sustainability efforts in floriculture. Together, we aim to inspire and support businesses in embracing operational excellence and responsibility, fostering a culture of sustainability that benefits our planet and its people. Join us on this journey – let’s grow greener together!


Established in 2022 by the American Floral Endowment (AFE), Sustainabloom is a collaborative initiative dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level. 

Sustainabloom supports the need for continued floriculture research and communication around increased sustainable practices throughout the industry by creating user-friendly guides and resources. These resources are broken down by topic, allowing businesses to assess where they are and where they can do more. 

As a resourceful guide and advocate, our goal is to inspire and support businesses in achieving operational excellence and responsibility, fostering a culture that strives toward embracing the utmost sustainable practices throughout the industry.

Our Mission and Vision

Our mission at Sustainabloom is to educate and empower the floral community by providing comprehensive, research-driven, accessible resources tailored to support all segments and business sizes.

Sustainabloom envisions a floriculture industry that flourishes while respecting our planet and its people— a future where the journey from cultivation to customer exemplifies environmental care, social responsibility, and economic resilience. Sustainabloom aims to be at the forefront of these advancements by providing ongoing education and resources.

Our Values
  • Social Responsibility: We believe in the consideration for human wellbeing, rights and liberties, workplace atmosphere, corporate social responsibility, and community welfare services.
  • Environmental Responsibility: We promote the protection and improvement of our planet.
  • Economic Responsibility: We balance economic growth and generating profit with the impact on the environment and people.
  • Knowledge: We believe in the power of information and continued education to drive change.
  • Community Engagement: We prioritize collaboration and open discussion within the floriculture community.
Driving Sustainable Change

The floriculture industry is evolving rapidly with increasing demands for sustainable products and practices. Sustainabloom addresses these needs by guiding businesses through the complexities of sustainability, offering strategies to:

  • Enhance environmental stewardship
  • Optimize resource utilization
  • Uphold fair and ethical labor practices
Our Resources and Guides

Our approach is to break down complex sustainability challenges into manageable solutions, making it easier for businesses of all sizes to implement. Key areas we focus on include:

  • Effective waste management through composting
  • Reduced reliance on plastics packaging
  • Reuse of inputs, like substrate and growing containeers, where possible
  • Integrated nutrient and pest management strategies
  • Water conservation techniques
  • Adoption of energy-efficient practices like LED lighting
  • A better understanding of overall carbon footprint
  • Support for fair trade initiatives in floriculture
Collaborating for a Sustainable Future

Sustainabloom works closely with a Committee with members representing all areas of the industry, along with expert researchers, to ensure the relevance and accuracy of our resources. Looking ahead, we plan to continually expand our website to include new resources as well as business sustainability planning and proactive industry initiatives.

Sustainabloom is a proud member of the Floriculture Sustainability Initiative (FSI), an esteemed international nonprofit with a focus on sustainability. FSI is a market-driven initiative that brings together members of the international floriculture sector. They share the goal of finding more sustainable solutions for farmers, their workers, and families, for the environment, and for the future of the sector. This partnership strengthens the floriculture industry, and Sustainabloom, through increased collaboration, sharing experiences, and broadened perspectives. 
Learn more about this collaboration here.


Share Your Story With Us!

Does your company or organization have a unique sustainability plan, or do you have a unique story to share about your own experience with sustainable practices? We invite individuals from all corners of the floral industry, whether you’re a retail florist, a flower grower, or part of another floral-related industry, to share your story with us!

Your experiences, challenges, and triumphs are valuable and can help others on their journey towards a more sustainable future. By sharing your story with Sustainabloom, you not only contribute to our community but also help us learn from each other’s experiences and grow together.


Subscribe to Sustainabloom!

Join the Sustainabloom movement today and be part of a community dedicated to driving sustainable change in the floriculture industry! Sign up for our emails to be notified when new industry guides and resources are released. Subscribing is the best way to stay on top of all things Sustainabloom! All resources are provided free to the industry thanks to our generous sponsors.

Together, let’s cultivate a greener and more sustainable floriculture industry!

We invite you to join us in this vital mission to continuously educate and provide new resources for a more sustainable, responsible industry. Email us to become a Sustainabloom partner, contribute resources, or get involved in our mission.

Contact us!