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Sustainability Webinars
Our educational webinars are designed to educate floral industry businesses on sustainable practices that are practical, profitable, and planet-positive. These engaging, expert-led sessions break down the complexities of sustainability into actionable steps.
Whether you’re just starting out or looking to refine your sustainability strategy, our webinars are here to guide and inspire!
Register for Upcoming Webinars:
Creative Ways to Build Community Around Sustainability
Wednesday, June 24th at 1pm EST
Sustainability in the floral industry can be about more than conserving resources and reducing waste (although that is certainly important!). It’s also a powerful way to build meaningful community connections and deepen customer loyalty.
Join us for a conversation with three leaders finding creative ways to make a difference through flowers.
Speakers:
Jennie Love, founder of the Philadelphia Flower Guild, owner of Love ‘n Fresh Flowers, and founder of the Regenerative Flower Farmers Network
Kelly Shore, founder of The Floral Source and owner of Petals by the Shore
Eileen Taylor, president of The Flower Shuttle and NC State University professor of accounting
Amanda Solliday, Sustainabloom (Moderator)
Together, they’ll share ideas for using sustainability as a way to connect with customers and do good in the broader community, all while telling your story and building a business people genuinely want to support. This webinar is all about practical inspiration, with ideas, partnerships, and community-focused projects that can make your business stand out while doing some good along the way.
Whether you’re a florist, grower, wholesaler, or just passionate about the floral industry, you’ll leave with fresh ideas for building community through flowers, creating stronger customer connections, and giving blooms a wider meaning.
Come for ideas and leave inspired to try something new in your own floral business.
Watch Previous Webinars:
How Sustainability Shows Up in Everyday Floral Operations
Wednesday, March 25th at 1pm EST
Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses?
In this webinar, leaders from across the floral supply chain share how sustainability influences real business decisions, from materials and production practices to retail operations and customer communication.
Together, the panel will highlight practical examples of how sustainability moves from concept to implementation across the industry.
Speakers:
Grace Hungerford, Growscape
Seth Reed, Ball Horticultural Company
Pilar Zuniga, Sustainable Flower School
Amanda Solliday, Sustainabloom (Moderator)
Grow Where You’re Planted: Composting for Circular Floriculture
Thursday, December 11th, 1pm EST
Join Sustainabloom in partnership with the North Carolina Composting Council (chapter of the U.S. Composting Council) for this informative webinar designed to help floral industry professionals understand and apply the fundamentals of composting. Whether you’re a grower, wholesaler, retailer, or educator, this session will give you the knowledge and tools to turn floral waste into a valuable resource that supports soil health, sustainability, and regenerative agriculture. This session is ideal for floral professionals looking to reduce waste, improve sustainability practices, and contribute to a circular, regenerative floral economy.
Speakers:
Muriel Williman, NC Composting Council
Kat Polk, NC Composting Council
Amanda Solliday, Ph.D. Research Associate at NC State University
Bloom Without Burnout: A Practical Guide to the H-2A Visa Program
Tuesday, September 9, 1pm EST
Join immigration attorney Meagan Kirchner of Kirchner Law PLLC for a practical overview of the H-2A visa program, tailored for small to midsize growers and greenhouse operators. This session will walk you through the basics of how the program works, who qualifies, what obligations employers take on, and how to plan ahead. Whether you’re new to H-2A or exploring whether it’s right for your business, this webinar will provide the foundational knowledge you need to make informed decisions about seasonal hiring.
Speakers:
Meagan Kirchner, Kirchner Law PLLC
Amanda Solliday, Ph.D. Research Associate at NC State University
Demystifying Certifications: Your Guide to Turning Your Good Practices into Recognized Success
Thursday, May 29, 1pm EST
Join Sustainabloom and GLOBALG.A.P. for a webinar presenting how flower and ornamental producers can leverage their existing good agricultural practices and industry resources—such as those from Sustainabloom—and learn more about third-party certification. The session will help producers gain recognition for their efforts, improve operational efficiency, and meet growing market demands.
Speakers:
Antonio Restrepo, Producer Relationship Manager at GLOBALG.A.P. North America
Dr. Melinda Knuth, Assistant Professor at NC State University
Sustainability Resources for Wholesalers
Tuesday, April 22, 11am EST
As the floral industry evolves, staying on top of sustainable practices in your operations is essential. Consumers and retailers alike are searching for eco-friendly solutions, and wholesalers can play a key role in driving meaningful change. Join us for an exclusive Earth Day webinar to explore sustainability resources that can help drive meaningful change, increase your profitability, and set you apart as a leader in the industry. Plus, learn about the Wholesale Nickel Program, a brand-new program for wholesalers first introduced at FDC 2025 by Sustainabloom.
Speakers:
Kari Stringfellow, Executive Vice President of WFFSA
Gustavo Gilchrist, President of Kennicott Brothers Company
Amanda Solliday, Ph.D. Research Associate at NC State University
