Survey Reveals Push Toward Sustainability and the Opportunities Ahead
A newly released survey led by North Carolina State University (NCSU) and funded by the American Floral Endowment’s Sustainabloom program reveals promising trends in sustainability across the floral industry—and outlines opportunities for growers, wholesalers, florists, and suppliers to build greener, more profitable businesses.“Across all floral industry sectors, we’re seeing strong interest in sustainability,” said Dr. Melinda Knuth, assistant professor at NCSU and faculty lead on the project. “And by communicating their efforts and tapping into consumer values, floral businesses can turn sustainability into a competitive advantage.”The 2024 Floriculture Sustainability Survey gathered input from over 100 floriculture businesses from the grower and retail segment, as well as industry wholesalers and suppliers. While the responses represent only a small sampling of the industry—primarily from those who…
