Exploring Sustainability In The Floral Industry
Sustainability. This has been the hot new word not only in the floriculture industry but also in everyday life. “Sustainable Living,” “Sustainable Products,” and “Sustainably Sourced” are common terms that are used in marketing and promotional materials. Yet, what does sustainability mean? How can we, as an industry, become more sustainable? Through a special project led and funded by American Floral Endowment, Dr. Brian Jackson and I (Dr. Melinda Knuth) have set out to discover, compile, and provide best practices for sustainability in the floral industry. Our first goal is to collect, analyze, and synthesize all the relevant information related to sustainability that is relevant to floriculture or floriculture-adjacent industries. Once all this information is synthesized and distilled down, it…
