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The Driving Forces of Sustainability

Remember when organic labels appeared before an official organic definition? We are at the same moment with sustainability. Sustainability can be thought of as “meeting the needs of the present without compromising the ability of future generations to meet their own needs,” as defined by the 1987 United Nations Brundtland Commission, yet details in this space are certainly lacking. The semantic openness of sustainability is not something to be managed or eliminated, and it doesn’t lead to meaninglessness. Instead, this is a moving, living definition. For AFE’s floriculture sustainability project, we offer framings of pre-existing notions of sustainable development and use calls to action to transform theory into practice for stakeholders. At the same time, we have to be careful…

The American Floral Endowment Launches New Collaborative Project

The American Floral Endowment (AFE) has announced a new special Floriculture Sustainability Project to provide education and resources to the floral industry. Partnering with like-minded organizations, the Endowment’s new project aims to create usable assets, identify new research needed, and close the gap in making sustainability an accessible initiative for all segments of the industry. The Floriculture Sustainability Project: By identifying and understanding the big picture of what’s already out there, what’s working, and what’s not, the Endowment aims to compile new resources, share success stories, bring together experts in both academia and industry, and provide action plans for businesses large and small. Industry certifications have already provided an incredible amount of information for those seeking to validate their sustainability practices. Building upon these,…

Exploring Sustainability In The Floral Industry

Sustainability. This has been the hot new word not only in the floriculture industry but also in everyday life. “Sustainable Living,” “Sustainable Products,” and “Sustainably Sourced” are common terms that are used in marketing and promotional materials. Yet, what does sustainability mean? How can we, as an industry, become more sustainable? Through a special project led and funded by American Floral Endowment, Dr. Brian Jackson and I (Dr. Melinda Knuth) have set out to discover, compile, and provide best practices for sustainability in the floral industry. Our first goal is to collect, analyze, and synthesize all the relevant information related to sustainability that is relevant to floriculture or floriculture-adjacent industries. Once all this information is synthesized and distilled down, it…

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