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Celebrate Earth Day and Join Every Bloom Counts!

Flowers connect people to the natural world. And across the floral industry, businesses are exploring how to reduce environmental impacts while continuing to grow and deliver flowers for celebrations, special moments, and everyday life. The American Floral Endowment’s Sustainabloom program was created to support that work. Through practical tools, research-based resources, and industry collaboration, Sustainabloom helps growers, wholesalers, suppliers, and florists navigate sustainability in their day-to-day operations. As we lead up to Earth Day, we’re launching Every Bloom Counts, an Earth Week (April 15-22) campaign supporting sustainability across the floral industry. Our goal is to reach 100 supporters. Any donation amount helps! Contributions to Sustainabloom will strengthen educational resources, tools to support sustainability planning, and collaboration across the floral supply chain. From greenhouse production…

Sustainabloom Releases Four New Guides for Floriculture Sustainability

Sustainabloom, a leading resource for sustainability in the floriculture industry, has released four new industry guides to help businesses support their sustainability journey. These comprehensive guides offer insights and practical advice on Energy Efficiency, Carbon Accounting, and Inventory Management.Developed by Sustainabloom program researchers at NC State University, these guides provide industry members with the tools and knowledge they need to reduce their environmental impact and improve their business operations. The new guides released include: Carbon Accounting: The Carbon Accounting guide offers a comprehensive overview of this essential practice and helps businesses understand the greenhouse gas emissions associated with their operations, measure their carbon footprint, and begin to think about strategies for reduction and offsetting. By implementing carbon accounting, florists and growers can make informed…

Growing Greener Together

AFE Connects the Floriculture Industry with Sustainability Through Comprehensive Research Guides, Expert Resources  For over six decades, the American Floral Endowment (AFE) has represented the entire floral community, providing and sharing free resources to everyone, thanks to the generosity of donors. As the industry’s leading charitable organization, AFE receives and collects donations to invest them, generating funding that advances floriculture through research, education, and special programming. Recently, the Endowment began a new project that aims to further that growth, this time focusing on helping industry members approach and become more actionable with sustainability. Sustainabloom is a research-driven program created to provide in-depth guides and resources about sustainability developed by top researchers in the field. The information is housed efficiently within our…

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