Explore our sustainability planning templates for retail florists and wholesalers. Learn more.

Wholesaler/Fresh Product Distributor

Sustainabloom Launches NEW Sustainability Template for Wholesale Florists

Sustainabloom by the American Floral Endowment (AFE) has introduced a new sustainability planning template to support wholesale florists in assessing their operations, identifying opportunities for improvement, and implementing a clear framework for measurable progress toward their sustainability goals. Sustainabloom Senior Manager Amanda Solliday and AFE Executive Director Debi Chedester sharing the template at the WFFSA Floral Distribution Conference luncheon. The template was released at the 2026 WFFSA Floral Distribution Conference in Miami, FL – the premiere floral industry show for wholesale floral suppliers. AFE and Sustainabloom were recognized as the official Sustainability Sponsor for this event.  Developed with input from industry partners and the results of an industry-wide survey, the Sustainability Planning Template for Wholesale Florists provides a straightforward, clear and flexible framework that meets wholesalers wherever…

 Survey Reveals Push Toward Sustainability and the Opportunities Ahead 

A newly released survey led by North Carolina State University (NCSU) and funded by the American Floral Endowment’s Sustainabloom program reveals promising trends in sustainability across the floral industry—and outlines opportunities for growers, wholesalers, florists, and suppliers to build greener, more profitable businesses.“Across all floral industry sectors, we’re seeing strong interest in sustainability,” said Dr. Melinda Knuth, assistant professor at NCSU and faculty lead on the project. “And by communicating their efforts and tapping into consumer values, floral businesses can turn sustainability into a competitive advantage.”The 2024 Floriculture Sustainability Survey gathered input from over 100 floriculture businesses from the grower and retail segment, as well as industry wholesalers and suppliers. While the responses represent only a small sampling of the industry—primarily from those who…

Green Matters: Composting Strategies for Floral Shops

Green waste in the floral industry is inevitable. Stem trimmings, petals, and withering blooms unfit for sale are part of everyday business as owners create stunning arrangements for customers.  Because these byproducts are destined to become decomposed organic waste, composting is a strategy that helps keep harmful emissions from the environment. For mid-size floral shop owners, however, composting programs may present some challenges – space, cost, time and odor.  To help shop owners address those hurdles, Sustainabloom's Industry Guide on Composting offers a practical framework tailored to the floral industry. Developed by top researchers, the guide breaks down the composting process, outlines on-site and off-site options, and offers tips to implement and improve sustainable waste management over time. Equipped with…

Sustainabloom Releases Four New Guides for Floriculture Sustainability

Sustainabloom, a leading resource for sustainability in the floriculture industry, has released four new industry guides to help businesses support their sustainability journey. These comprehensive guides offer insights and practical advice on Energy Efficiency, Carbon Accounting, and Inventory Management.Developed by Sustainabloom program researchers at NC State University, these guides provide industry members with the tools and knowledge they need to reduce their environmental impact and improve their business operations. The new guides released include: Carbon Accounting: The Carbon Accounting guide offers a comprehensive overview of this essential practice and helps businesses understand the greenhouse gas emissions associated with their operations, measure their carbon footprint, and begin to think about strategies for reduction and offsetting. By implementing carbon accounting, florists and growers can make informed…

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