Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses?

In this Sustainabloomwebinar on Wednesday, March 25th at 1PM EST, leaders from across the floral supply chain share how sustainability influences real business decisions, from materials and production practices to retail operations and customer communication.

Hear from Grace Hungerford, sustainability officer at Growscape, on innovations in containers and materials; Seth Reed of Ball Horticultural Company on sustainability considerations in large-scale ornamental and flower production; and Pilar Zuniga, founder of Gorgeous and Green and creator of the Sustainable Flower School on how florists can incorporate environmentally responsible practices into their business. The session will be moderated by Amanda Solliday, Senior Manager for Sustainabloom.

Together, the panel will highlight practical examples of how sustainability moves from concept to implementation across the industry.

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Participants will gain insight into how different segments of the floral supply chain approach sustainability, what challenges they face, and what changes businesses could begin implementing today. Key takeaways will include: 

• See how businesses from different parts of the supply chain are approaching sustainability in their operations
• Identify opportunities for sustainable progress in your own floral business
• Learn about free accessible resources from Sustainabloom to help you start or strengthen sustainability practices, including the sustainability planning templates.

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